Twitch Mechanic

Snickers has launched an interactive mechanic on Twitch to curb moderation trolls.

This mechanic tells hangry Twitch chat users to grab a Snickers, taking the phrase 'feeding the trolls' literally.

Why the interest in South Africa?

South Africans are searching for 'twitch' due to the recent Snickers campaign, which has drawn attention to the platform and its chat functionality.